6 Signs your SMS Marketing Campaign is Failing

Are you finding that your SMS marketing campaigns aren’t driving the results you’re hoping for? It could be a sign that your mobile messaging efforts are not reaching the right people or being crafted in a way that is truly effective. Whether this is an issue you’ve been experiencing for some time, or you have yet to even give it a try – today’s post will discuss what may be happening if your SMS marketing efforts just aren’t quite paying off as expected. Read ahead to learn about 6 signs of an unsuccessful SMS campaign so that any problems can be identified and corrected!

  1. Not Enough Subscribers: A healthy SMS subscriber list is the foundation for a successful campaign, as you won’t have enough people to reach if your contacts are low. SMS Marketing Company Arlington suggests that to increase your numbers, consider promotional activities such as using signs and posters in store, online ads with opt-in forms, or offering discounts to subscribers. Furthermore, make sure those who join know what they’re signing up for – explaining the type of content they can expect from you will help them decide if it’s something they’d like to receive from you.
  2. Incorrectly Targeted Messages: Your messages should be tailored to the specific audience that you’re trying to reach – otherwise, it could lead to an uninterested and unengaged group of people. To ensure that your SMS messages are properly targeted, consider segmenting your list into different categories such as age range, gender and location. According to SMS Marketing Services Arlington, this way you can send more personalized content that is relevant to each person’s needs and interests.
  3. Unclear Calls-to-Action: If your message doesn’t have a clear call-to-action, then recipients won’t know what it is they’re supposed to do after reading your text – thus they’ll likely move on without taking any type of action at all. When crafting an SMS campaign, be sure to include an easy-to-follow link or button for the recipient to click in order to take whatever action you’re wanting from them – whether it be booking an appointment, clicking through to a website or anything else.
  4. Not Taking Advantage of Additional Features: You might be missing out on potential engagement if you’re not taking full advantage of the features that come with texting. Make sure to include things like images, videos and GIFs in your messages for added visuals, as well as providing the option for people to respond by replying “yes” or “no” – this way recipients can easily answer surveys or polls without having type out long replies.
  5. Messaging Too Often: It’s important to maintain a steady flow of communication with your subscribers, but sending them too many messages will quickly lead to unsubscribes or spam reports – neither of which you want. A leading digital marketing services company shared that in order to avoid annoying recipients, create a plan that outlines what types of messages you’ll send and when they should be sent – this will help your SMS campaign remain consistent without becoming too frequent.
  6. Not Tracking Performance: When it comes to any type of marketing effort, tracking performance is key in understanding the success (or lack thereof) associated with each message you send out. Track important KPIs such as open rates, click-through rates and conversion rates in order to gain an idea of how well your messages are doing and make necessary adjustments if needed.


If you’re running an SMS marketing campaign and aren’t seeing the results you were hoping for, take a look at these 6 signs of an unsuccessful SMS campaign and see if any of them are applicable to you. If so, make the necessary changes in order to improve your results and get back on the right track with a successful SMS marketing campaign!

By following these simple tips, you’ll be able to identify any problem areas that may need addressing in order to ensure that your SMS campaigns are as effective as possible. Make sure to stay up-to-date on any developing trends related to SMS marketing so that your approach remains current – this way you can guarantee you’re always getting the most out of your efforts.

Remember: A successful SMS campaign requires proper planning, implementation and monitoring – but with the right strategies in place, you can expect great results from this type of mobile marketing. So be sure to take the time to create an effective strategy and monitor its progress in order to make sure your campaign is reaching the right people, with the right message at the right time!  Good luck on your SMS marketing journey!